Rethinking Big Storm Warnings and Guaranteed Handwringing

By: Bryan Norcross, 1:15 PM GMT on March 22, 2017

With winter winding down, communications-strategy-rethinking season begins. As surely as the snowflakes melt in the spring, there is a storm to have angst over. This time, of course, it’s the blizzard that wasn’t… in the big cities.

New Jersey Governor Christie has the answer: Blame the meteorologists! As if we could somehow suddenly conjure up better science. You would think that someone who has lived in New Jersey as long as the governor w...

Nor'Easter Winter Weather

Matthew - Historical Hurricane Hit on Florida Likely

By: Bryan Norcross, 1:12 PM GMT on October 06, 2016

Hurricane Matthew restrengthened overnight and is on its way to its encounter with Florida beginning this afternoon as a Category 4 or 5 hurricane. There are no significant changes in the forecast or the models. The time for discussion for Central and South Florida is over. Now it is all about taking the right actions and making the right moves.

Conditions will deteriorate first in South Florida this afternoon then move up the coast through the day and...

When a Forecast is Less than No Forecast at All

By: Bryan Norcross, 12:44 PM GMT on September 16, 2016

Can we all agree that mixed messages are bad? And they are especially bad when we want people to act on the messages and make good decisions in the face of a potential extreme weather event? As long as I can remember, it has been conventional emergency-communications wisdom that confusion impedes comprehension and delays action.

Last week I opined that the word “post” in Post-Tropical Cyclone Hermine was detrimental to clarity (not to mention “c...

A Post on Hermine and Why We Need More Hurricanes

By: Bryan Norcross, 11:50 AM GMT on September 09, 2016

Is it me, or has something gone wrong with hurricanes? The storms that come along these days are giant air donuts with the peak wind a relative million miles from the center. The only reason we care about the center is because of the wind direction. Where are eyewalls of yore?

Not that I’m complaining, of course. The whole U.S. coastline is like a house of cards a mile high. A mega disaster on top of a mega disaster waiting to happen. The number 2...

The Hermine Headache and What Went Wrong

By: Bryan Norcross, 6:38 PM GMT on September 05, 2016

Winds are picking up on the eastern end of Long Island, Nantucket, and Martha’s Vineyard. Hermine is finally moving north and is leaning back toward the west, meaning the wind will continue to increase and rain will spread toward Long Island and southeastern New England. And the gusty squally weather is going to be around through Wednesday… at least.

The idea that Hermine would drift and loop and agitate the water for a number of days has been in th...


The views of the author are his/her own and do not necessarily represent the position of The Weather Company or its parent, IBM.

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This is the official blog for Bryan Norcross, Hurricane Specialist at The Weather Channel.

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